Usually, when startups and new businesses are starting to have their plane take off, they play it safe. This is understandable since many times it is hard to predict if business trends will be favorable or not. New businesses sometimes struggle with keeping the boat afloat. This seems to limit the amount that can be put to investment.
In our particular case, we knew that we had to face such struggles, besides competition and the need to market our business. We did prove that marketing goes a long way and that it is really translated to revenues. We decided to start strong so we had to make some adjustments.
Fortunately for us, people in North America are very faithful to their brands. We are still working on marketing strategies to develop a stronger loyalty. After several months, we felt like we had fallen down a spiral and our business was not blooming as expected.
Why we decided to hire a business coach
We detected some signs that we needed to hire a business coach. Obviously, our first concern was how much was it going to be worth it.
- The first sign was that we were not getting the results we wanted. We later learned that our problem was mainly that we were looking at things from the inside. It took us a while to realize that we needed a lot from the outside, a more objective one.
- We realized that we were wasting more money than what we were generating. We decided to venture into hiring someone that will help us do the exact opposite. At the end, it was a money and time saver.
- I felt overwhelmed. My business partner felt overwhelmed. We ended up having that feeling of having so much to do that you cannot complete any task right. It came to a point in which we did not even know how much were making every month.
- Being on the center stage of a business means that you do not need to share your feelings. Your employees see you as a figure of excellence and as such, you must show yourself strong. It is good for your business to show vulnerability and place some burden on someone else. It was time to hire a coach!
Why was it worth every penny
When we mean that it was worth every penny, we mean it. With increased revenues came higher demand and more production of labor force. We were able to increase our sales even more than what we had envisioned.
If you are in need of a business coach, Carol Greenway is definitively your best choice. Her vast experience will add so much value to your entrepreneurship.