People sometimes set on a journey to do whatever it takes to get their property sold. This includes hiring professional photography to give the listings a more professional look. Unfortunately, others will use photoshop, not to enhance the sunlight or remove some shadows. Some agents would request some “enhancements” to a photo in order for it to appear different from what the property really is.
The very first thing that you need to keep in mind when looking at a professional photo of a property is precisely that: It has been taken professionally. This means that it probably has some editing done to it. Chances are that the property looks different in real life than what it does in the photo you are looking at. Now, this is no reason to demean or judge. This is a real estate listing and the client has to be impressed.
Nevertheless, we believe it is dishonest to abuse photoshop to make a property look different from what it is, let alone illegal for false advertising. Anyhow, the following are some warning signs to look out for when checking out real estate listings.
The fake sunset
Sometimes when the photo is taken, the sky is not putting up his best face. I´m ok with putting replacing a gray sky with a beautiful blue dome. Now, when you place the sunset with a beautiful red-orange sky right where you can see it from the balcony of the house, it is misleading. Every time you see a photo with a beautiful sun setting between mountains, ask yourself if the sun really sets there. (The sun sets on the west, by the way.) Most of the time when the sun is photoshopped, it is placed in the wrong direction just to make it look as if you will get that imagery every day from your balcony.
Not too many interior pictures
Many times, when you see few pictures of the interior of a property, it can mean that it actually is a pigpen and owners and real estate agents do not want you to see it. There are better chances of convincing you to take the home once you are inside.
Lots of lighting
Professional photographers know that the most important thing about a photo is lighting. Many times, when light is poor and there seems to be no way to enhance it naturally, photoshop will come its way. Just be skeptical when you see great lighting and a few windows.
Always tune it down
Keep in mind that the realtor has to give you a great good impression of the property. So, whenever you see a great photo, try to tune it down in your head.
If you want to have the best pictures without any faked out enhancement, you should hire the best real estate photography service. Make sure your property looks nice and not fake.